Ashby Street Outdoor was formed in 2011 in partnership with CEO Jim Matalone to acquire billboard assets in the Fayetteville, Arkansas metropolitan area. Ashby Street Outdoor grew to more than 1,900 faces across Arkansas, Kansas, Oklahoma, and Missouri—making the company the largest outdoor operator in its markets—through the development of new structures, digital billboard conversions, and several acquisitions. Ashby Street Outdoor was acquired by Lamar Advertising Company (Nasdaq: LAMR) in July 2019.